Head of Hotel Commercial Strategy

JOB SUMMARY

Serves as the senior commercial strategy leader for the Universal Orlando hotel portfolio, setting the commercial agenda to drive demand, revenue optimization, profitability, and integrated go-to-market (GTM) planning in partnership with Loews Hotels & Co. and the broader Universal Destinations & Experiences (UDX) Brand & Commercial organization.

This role is accountable for connecting hotel strategy to portfolio-level brand, audience, commercial product, pricing, and destination GTM priorities so hotels are fully integrated into the end-to-end guest journey, from awareness and planning through booking, stay, and return.

The Head, Hotel Commercial Strategy acts as the primary UDX commercial executive partner to Loews, co-developing strategies, influencing investment priorities, and ensuring hotel commercial objectives are clearly represented, aligned, and delivered through centralized activation teams and JV operating structures.

MAJOR

RESPONSIBILITIES

• Commercial Strategy & GTM Leadership

• Sets and leads the long-range commercial strategy for the on-site hotel portfolio, including transient, group, and emerging demand segments, to achieve annual and multi-year revenue and profitability targets.

• Translates portfolio-level brand, audience, pricing, and commercial product strategies into hotel-specific GTM plans, demand strategies, and investment priorities.

• Develops and presents the annual Hotel GTM Plan to Joint Venture partners, including demand forecasts, revenue projections, strategic choices, and recommended areas of commercial investment.

• Partners with Destination GTM leadership to align hotel strategies with broader destination priorities, in-year performance goals, and growth opportunities.

• Revenue Management & Commercial Performance

• Owns hotel revenue management strategy, including pricing, inventory, channel mix, and yield strategies to maximize total revenue performance.

• Partners with Pricing and Commercial Product teams to shape offer architecture, packaging, bundling, and hotel + ticket products that strengthen conversion and profitability.

• Establishes performance targets and monitors KPIs across segments, channels, and properties, driving continuous optimization and clear accountability for results.

• Brings an enterprise view of commercial performance, balancing hotel objectives with broader destination and portfolio priorities.

• Integration Across the Guest Journey

• Ensures each hotel brand maintains a distinct and compelling market position while contributing to the overall destination value proposition.

• Integrates hotels into the end-to-end guest journey across awareness, planning, booking, pre-arrival, stay, and return/repeat engagement.

• Partners with technology, commerce, marketing activation, and JV teams to enable seamless booking, merchandising, cross-sell, and upsell opportunities across direct and third-party channels.

• Drives alignment between hotel communications and the broader omnichannel ecosystem to deliver a consistent and connected guest experience.

• Joint Venture Partnership & Stakeholder Leadership

• Serves as the senior UDX commercial liaison to Loews Hotels & Co., including executive-level engagement with Loews leadership and on-property operations teams.

• Co-develops joint strategies to optimize performance across the hotel portfolio while respecting JV governance and operating structures.

• Represents hotel commercial priorities in UDX senior leadership forums and ensures alignment across internal and external stakeholders.

• Influences across a matrixed environment, bringing clarity to ownership, decision rights, trade-offs, and execution priorities.

• Commercial Programs & Growth Initiatives

• Identifies and leads growth initiatives that drive incremental demand, including packages, partnerships, market-specific strategies, and new commercial platforms.

• Supports the integration of new experiences, events, and commercial