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Director, Programming, Direct-to-Consumer, JP & KR
Job Posting Title
Director, Programming, Direct-to-Consumer, JP & KR
Req ID
10162186
Job Description
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.
About Our Team
Our Programming team sits at the center of how audiences experience Disney+. We partner closely with Content and Product to translate creative and business priorities into effective platform execution, driving discovery and engagement across the service. From curation and localization to launch and lifecycle optimization, the team maximizes each title’s performance by combining the magic of storytelling with audience insight and data-driven decision-making.
Position
Overview
The Director, Programming, Direct-to-Consumer, JP & KR, is a pivotal member of the APAC DTC leadership team, a central force of Disney+ audience experience, reporting to the Vice President, Programming, Direct-to-Consumer, APAC. The Executive in this position advances the DTC Japan and Korea business by leading strategies and teams that translate content investment into sustained subscriber engagement, working in close partnership with global and regional Content, Programming, and Product teams, to maximize each title’s performance by leveraging storytelling, audience insight, and data-driven decision-making. The director is accountable for setting a comprehensive regional programming strategy, setting clear priorities, and advocating for the capabilities required for success.
Responsibilities
- Develop and lead the execution of the Direct-to-Consumer (DTC) programming strategy across Japan and Korea, supporting the organization’s vision, goals, and long-term growth for Disney+.
- Shape and implement a unified programming strategy aligned with global DTC objectives, anticipating audience trends and driving subscriber acquisition, engagement, and retention.
- Serve as the primary strategic partner to global and regional Content teams, influencing content strategy and slate planning through audience and performance insights.
- Oversee the end-to-end content discovery experience, including curation, artwork, trailers, and on-platform previews, in partnership with Product and Marketing.
- Manage and enhance content metadata and tagging standards across Japan and Korea, ensuring accurate, consistent, and enriched data, to improve discovery, personalization, and search performance.
- Partner closely with global Programming, Content Curation, and Product teams to provide regular, data-driven feedback for continuous improvement of discovery and user experience in Japan and Korea.
- Partner with content localization strategy, prioritizing investments in dubbing and subtitling based on engagement and ROI.
- Collaborate closely with local, regional, and global stakeholders to ensure programming strategies are aligned, integrated, and effectively executed.
- Collaborate with ESPN and relevant stakeholders to integrate sports and live programming into Disney+.
- Champion process improvements and a solutions-oriented mindset to drive operational excellence and rapid problem solving.
- Lead, inspire, and develop a high-performing regional programming team, fostering a culture of inclusion, empowerment, and continuous improvement.
- Ensure compliance with corporate policies, regulatory standards, and uphold the highest ethical and industry practices.
Basic Qualifications Required
• Minimum of 15 years of experience in programming, content strategy, or related leadership roles within media, entertainment, or DTC streaming
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