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Senior Manager, Global Communications
JOB SUMMARY
The Senior Manager, Communications is a strategic leader responsible for developing and executing communications strategies that align with business priorities and advance understanding of the company’s ambition and growth strategy. This role is key to shaping the perception of the company as an Employer of Choice, developing and writing key internal communications and content, including executive communications, while also aggregating UDX content from various Destinations, Divisions, Business Segments and Global Functions, ensuring brand, voice, and IP standards are represented accurately.
Partnering closely with the Senior Director, the Senior Manager will develop high-impact enterprise-wide communications plans and content that have clearly stated objectives and outcomes; craft narratives and key messages; support executive-level communications including town hall presentations, talking points and scripts, videos and organizational updates; create editorial calendars spanning internal communications channels and forums.
The Senior Manager supervises and coaches a small team, emphasizing development, accountability and high performance. This highly visible role requires strong relationship-building skills, sound judgment and the ability to influence others through a fast-paced, high-volume environment.
MAJOR
RESPONSIBILITIES
• Communication Planning
• Develop and implement communication objectives and plans, inclusive of strategies and tactics, that support enterprise priorities and initiatives, ensuring alignment with UDX focus areas and messaging.
• Partner with senior leadership and key stakeholders to craft clear, engaging and effective communication content and messaging that resonates with various employee audiences.
• Continuously measure and assess the impact of communication initiatives, using insights to refine strategies and improve effectiveness.
• Identify opportunities and benchmark best practices to expand the reach and resonance of communication channels.
• Editorial Content Strategy and Channel Oversight
• Oversees and manages the production of enterprise-wide publications (digital or print), email, digital, video, social and web platform/Intranet and print content. Reviews and edits content, ensuring messaging is clear, balanced, engaging, consistent and effective. Provides timely and constructive feedback to content producers. Manages outside vendors, as appropriate and ensures delivery of aligned scopes of work.
• Partners with other business groups to ensure Team Member focused content aligns and supports overall plans and strategy. Ensures brand, voice, and IP standards are represented accurately.
• Drive implementation and alignment of enterprise editorial content strategy and own internal-facing editorial content calendar to deliver consistent, high-quality messaging across internal channels, that also enhances and amplifies enterprise-wide content.
• Have proven experience supporting senior level executives at internal events, including preparing messaging, briefing books, related content.
• Culture Building, Storytelling and Engagement and Events
• Identify, source and create compelling content that tells the company’s story, showcases key initiatives and amplifies employee voices.
• Engage with employees at all levels to uncover impactful narratives that enhance internal brand awareness and foster a sense of community.
• Work closely with other Communications teams, Talent & Culture, executive leadership, and other departments to ensure a cohesive and compelling internal storytelling approach.
• Generates editorial programming that tells our powerful Team Member stories to inspire our internal audience and build affinity with our external audience.
• Support the planning and execution of internal events, town halls and leadership roadshows to enhance employee engagement and alignment.
• Collaborate with senior leaders to ensure their messages are delivered effecti
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